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Cooperative Partners

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About VNU RICHLAND

VNU Richland is a joint venture between VNU EA and Richland Sources. The company has professional Medias including China Greenhouse Network (www.chinagreenhouse.com), China International Flower Trade Network (www.flowertrade.org.cn), Moder Greenhouse DM Magazine, China E Information for Greenhouse and Horticulture, besides, it is the founder of the China Greenhouse Industry Conference (CGIC) which has more than 300 corporate members and 70,000 readers in the world.

Richland Sources Ltd. (Beijing, China)
A very well introduced Marketing and Information organization focusing on the horticultural supply side (greenhouse construction and equipment, machinery, seeds and plants, etc.). Organizers of the ‘Greenhouse Conference China’, a yearly meeting of professional suppliers, growers and financing parties in the Chinese horticultural industry. Foreign companies established in China send their Chinese staff there; it has gained a reputation as “an event where business is done”, as one Dutch participant put it. Richland and VNU Exhibitions have formed a joint-venture company for the organization of Horti China.

International Fruit & Vegetable Expo (Shanghai, China)
International Fruit & Vegetable Expo, one of the largest exhibitions of its kind in Asia, covers a total area of more than 12,000 m2. It has conglomerated more over 450 exhibitors and nearly 500 professional procurers from more than 40 countries and regions, including Portland, Italy, Australia, New Zealand, Spain, Egypt, South Korea and Taiwan.

International Fruit & Vegetable Expo is the largest and most professional B2B trade fair with the biggest volume of business and the most efficient trade matching in Mainland China. Its on-site contract rate hits 75%, with trade volume of 27.9 billion RMB. It specializes in trade matching and demonstration of product and technique for the whole chain of fruit and vegetable industry. It helps quality and reliable domestic and foreign growers, processing companies and dealers with introducing their products to major purchasers. It also assists suppliers of plant and auxiliary technique and equipment in presenting their advanced and highly-efficient production concepts and methods to professionals.

Mac Fruit Attraction China
With the birth of Mac Fruit Attraction China, there is the plan to carry out activities in Shanghai from November 22 to 24, it is the prove that the Italian fruit and vegetable industry has become a strategic axis in the sector.

Cesena Fiera
Cesena Fiera is the organizer of the International exhibition Macfrut, one of the leading exhibition in fruit and vegetable industry. The 34th edition of Macfrut will be held in Rimini Expo centre from 10 to 12 May 2017.

IFEMA
IFEMA (Institución Ferial de Madrid) and FEPEX organise Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, which attracts more than 1,500 companies from throughout the fruit and vegetable value chain, and 60,000 trade professionals from 110 countries to Madrid every year. The 9th edition of Fruit Attraction will be held from 18 to 20 October 2017

CoHort Consulting (Beijing, China / Amsterdam, The Netherlands)
Consulting services, interim management for the horticulture industry. Business development, investment valuation, formation of supply consortia, human resources, training and education. Permanent presence in China for 6 years, experience with Chinese horticulture since 1995. World-wide network, active track record in China for leading companies in greenhouse automation, vegetable seeds and breeding/cutting sales in ornamentals, as well as for the Dutch Embassy and Ministry of Economic Affairs.


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