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HORTI CHINA: Exceeding all expectations

HORTI CHINA: Exceeding expectations
High-tech solutions for the whole horticulture supply chain

The horticulture industry is one of the fastest growing sectors in China, mainly as a result of the emerging middle class and the continuing growth of average household income. There is a great need for more knowledge, to increase production and improve quality and food safety, as consumers are looking for pollution-free vegetables and fruits. VNU Exhibitions will offer the sector a new platform, by introducing the exhibition and trade fair Horti China 2017, to be held in Shanghai.



The business scope of the Horti China initiative is to build and maintain platform(s) for face-to-face meetings and knowledge sharing, with digital support, in the Chinese horticulture industry chain. These platforms are mainly exhibitions and conferences, covering:
--the supply chain: from breeders to (b-to-b) end-users (retail and institutions).
--all horticulture related products, but focusing on fruits, flowers, plants and vegetables.

Horti China will cooperate with several established organizations in the business, who have developed their own brands that are now integrated into Horti China. Examples in China are iFresh and Horti Fresh. Together with these partners we will create the backbone of the Horti China concept.
Because of VNU Exhibitions’ global presence, we will have a unique opportunity to build a powerful exhibition with conferences and year-round multimedia exposure. Our international partnerships include MACFRUT (Italy) and IFEMA (Spain).

MACFRUT and IFEMA are leading European exhibitions covering the global horticulture community. Their joint venture brand for overseas exhibitions is Mac Fruit Attraction. The brand name Mac Fruit Attraction China will be a very valuable tool to attract international participation in Horti China. Other brand concepts are aimed at “The worldwide fresh produce industry", and –focusing more in detail on production- “High-tech solutions for the whole horticultural supply chain”.

Horti China will take place at the National Convention and Exhibition Center (Hongqiao, Shanghai) from November 22 to 24, 2017.

About VNU RICHLAND

VNU Richland is a joint venture company formed by VNU EA (Shanghai) and Richland Sources Ltd. (Beijing). The company owns professional media, such as the China Greenhouse Network (www.chinagreenhouse.com), China International Flower Trade Network (www.flowertrade.org.cn), Modern Greenhouse DM Magazine, China E Information for Greenhouse and Horticulture. Furthermore, it is the founder of the China Greenhouse Industry Conference (CGIC) which has more than 300 corporate members and 70,000 readers in the world.


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