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2018 China Green Week Launches

                                                                                                                                                      

2018 China Green Week Launches!

Nov.19th -24th, National Exhibition & Convention Centre

Shanghai China

Week-long horticultural trade platform, focusing on seeds, young plants, greenhouse technology, preservation & handling technology, trade and logistics.

 

1 Exhibition - HORTI CHINA (features Mac Fruit Attraction China)

2 Summits - Greenhouse industry | Fruit reverse purchase

3 Fields - Fruit | Vegetable | Floriculture

5 Days

N+ Concurrent Events

 

Exhibitor Profile

                                   

 

Visitor Profile

 

2017 HORTI CHINA exhibition review

  •  40,952 visitors in total visited and participated in week-long China Green Week.
  •  Visitors are mainly interested in Fruits & Melons, Vegetables and Floriculture.
  •  440 exhibitors in total exhibited in HORTI CHINA.
  •  76% exhibitors have the intention of exhibiting in the next edition.
  •  Mac Fruit Attraction China gathers 37 exhibitors reached to 1000sqm in total for the first time in China.
  •  75% visitors spent 1-2 days visiting the show
  •  88.3% visitors were satisfied or highly satisfied with 2017 edition

In early 2017, VNU Exhibitions Asia officially launched HORTI CHINA, while at the same time establishing collaboration with IFEMA and Cesena Fiera, the organisers of the major trade fairs for fruit and vegetable producers and exporters in Spain and Italy respectively. The government of Holland has authorized VNU Exhibitions Asia to use its official channels to promote the HORTI CHINA expo brand, and supports the setup of an official “Holland Pavilion” at the Trade Fair & Conference.

Visitors’ role concerning buying / investing

The HORTI CHINA Trade Fair & Conference presents two main showcases

- Horti Tech features horticulture equipment and technologies for vegetable, fruit and flower production including seeds and young plants (“pre-harvest”).

- Horti Fresh features technology and systems for fresh produce processing, packaging, marketing, trade and distribution (“post-harvest”).

 

For both the pre-harvest and post-harvest sections of the Fair, new and promising developments will be highlighted by the Horti Innovation theme show. The collaboration with its leading partners from Spain and Italy has resulted in the Mac Fruit Attraction China Expo, a proven concept for highlighting fruit and vegetable industry products and new technologies for preserving freshness.

Asian giant will remain a priority

China has an important future because it has large fruit producers, but lacks the necessary technology, packaging expertise and much more besides. This is why I think the relationship between Italy and China is an important one and will become increasingly central in the future."

 

The vision behind China Green Week is to develop a face-to-face sharing experience by promoting exchange of technical knowledge and providing a connection platform for the whole horti-industry supply chain, with the aim of becoming the main gathering point in China for local and international industry professionals. The Green Week’s main contents cover the entire horticultural chain, from plant breeding (seed and young plant companies) to professional end users (retail and related institutions) of fruits, vegetables, flowers, plants and related products and services. China Green Week’s focus principles are Growth, Value Creation and Sustainability. Special attention is given to:

- Ppotentially “disruptive” innovations in the horticulture industry.

- Development, production and marketing of organic products.

- Revolutionary developments in e-commerce and other forms of New Retail.


China Green Week will present an ideal occasion for new and ambitious market players again in 2018. The Week will take place in the National Exhibitions and Convention Centre in Shanghai, from 20 to 24th November. The Week and the Trade Fair will have a mobilizing effect on both the present Chinese horticultural community and these important new players/investors. Therefore, no professional supplier, producer or buyer/trader in horticulture can afford to miss out on this occasion; they should be present as exhibitors at HORTI CHINA, whether they are ‘new’ to the Chinese market or have been established in the country for many years.

About Cesena Fiera:

Cesena Fiera is the organizer of the International exhibition Macfrut, one of the leading exhibitions in the fruit and vegetable industry. The 34th edition of Macfrut has been held in Rimini Expo Center, Italy, from 10 to 12 May 2017.

About IFEMA:

IFEMA (Institution Ferial de Madrid) and its partner FEPEX organize Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, which attracts more than 1,500 companies from throughout the fruit and vegetable value chain, and 60,000 trade professionals from 110 countries to Madrid every year. The 9th edition of Fruit Attraction will be held from 18 to 20 October 2017


2017 Post Show Report

Apply for a booth


Contact Persons:

Dr. Giansciani Sun, Project Director

+86 21-6195 6001

giansciani.sun@vnuexhibitions.com.cn

Ms. Laura Hu, Assistant Marketing Manager

+86 21-6195 3565

Laura.hu@vnuexhibitions.com.cn


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